UFI partners with MAD Event Management

Fu Bingbingg

MAD Event Management LLC and UFI， The Global Association of the Exhibition Industry have announced a strategic new partnership aimed to further develop and enhance the UFI member services to North American members — creating stronger links between the North American exhibition industry and the global industry and to grow UFIs North American membership base. As part of the partnership， MAD President， Martha Donato， President， and Marty Glynn， CEO， have become the official representatives of UFI in the region and will work to promote and support the business interests of UFI members.

As the global trade association for the exhibition industry， UFI has been instrumental in supporting the sector through the challenges brought on by the pandemic， thanks to its unique global community of around 800 member businesses in over eighty countries. In the US， the “Whos Who” of for-profit organizers and leading association organizers are UFI members — as are leading destinations， venues， and service providers. UFI is a collaborative partner， working with industry coalitions， like the Exhibitions & Conferences Alliance （ECA） and US-based associations like SISO.

“In November 2023， UFIs Global Congress will come to Las Vegas. Ever since we announced that a few months back， the buzz has been building. Many colleagues across the US are looking to engage with UFI on this as well as more broadly to create stronger ties into the global industry”， said Kai Hattendorf， UFI CEO & Managing Director. “With Martha Donato and Marty Glynn， we have found excellent partners to represent UFI in North America， and we are very much looking forward to working with them to connect US industry colleagues more closely to our global UFI community.”