From small workshop to world-class fashion group:40 years, Youngor’s change and unchanged

2019-12-31 09:08
China Textile 2019年12期

40 years ago, a small collective economic workshop was set up in Shijie Town (now Shijie Street) in Ningbo, called Youth Garment Factory. Today, 40 years later, this small workshop has already become a company with more than 50,000 employees and an annual output of 50 million shirts and a revenue of 87.9 billion yuan in 2018, Youngor, a Chinese top 500 enterprise that spans textile, clothing, real estate, investment and trade.

On the 40th anniversary of Youngors founding, Li Rucheng, the chairman of the Group, also set a goal for Youngors 30 years of development - becoming a world-class fashion group.

Today, 40-year-old Youngor once again ushered in the fourth wave, with technology empowerment and digital drive, leading companies to the“new retail” and “smart manufacturing” highlands. In the Youngor Fashion Experience Hall No. 001, which opened on October 23rd, we may be able to see the innovative energy that technology injects into retail. 5G AR fitting mirrors, 5G intelligent shopping guide robots, 3D measuring bodies, these technologies will jointly create an immersive shopping experience of “5G + VR/AR”.

First, Youngor is trying to combine digital consumers with real-world consumers, making data a core production factor, deploying production materials, and adjusting production relationships. At the same time, Youngors market under the new retail is the omni-channel integration, coupled with intelligent systems, higher efficiency and better experience.

On October 22nd, the day before Youngors 40th Anniversary Conference, the launching ceremony of Youngor International Fashion Research and Development Center and Intelligent Logistics Center was held at the Youngor headquarters. At the launching ceremony, a comprehensive strategic cooperation agreement was signed with China Post. The 110,000-square-meter high-tech logistics center will introduce the worlds advanced IoT technologies and equipment, which can seamlessly link the data in the platform, linkage smart marketing, intelligent manufacturing, build a wisdom supply chain system.

Then turn your eyes to the production end. In the intelligent workshop completed in 2018, large-scale intelligent customization has become a reality - more than 70 pieces of cloth, more than 300 processes, it used to take 15 days to produce a customized Youngor suit, now it only takes 5 days, and the shortest time is only 2 days. After the operation of the intelligent factory, the annual output is expected to reach more than 150,000 sets, an increase of 25% in terms of capacity.

In recent years, Youngor has built a brand system of all ages and price segments. At present, Youngor has a total of five sub-brands of YOUNGOR, MAYOR, Hart Schaffner Marx, HANP and YOUNGOR LADY, which are oriented to different consumer groups and product needs. With these improvements, in 2018, Youngor brand clothing sector completed operating revenue of 5,643.5 million yuan (including the textile sector), an increase of 13.22%; net profit of 829 million yuan, an increase of 9.34%.

Over the years, Youngor has continued to carry out social public welfare undertakings in the fields of poverty alleviation, earthquake relief, disaster relief, education, health, culture, etc., and listed “assistantship”, “medical health”, “care for the elderly” and“counterpart assistance” as the key areas of Youngors support. A public welfare support plan is formulated every year and guaranteed by financial budget. So far, the accumulative investment has exceeded 513 million yuan.