上海浦东嘉里亲子会员中心中国上海

开发单位：嘉里建设有限公司

设计单位：SPARK思邦

项目总负责：斯蒂芬.平博理+ 林雯慧

项目经理：杨熙

设计团队：William Nguyen Van Thanh Ha, Luca Maccarinelli

设计时间：2017-2018年

竣工时间：2018年

总建筑面积：120平方米

Client: Kerry Properties Limited

Design Architect: SPARK

Project Director: Stephen Pimbley + Wenhui Lim

Project Associates: Frank Yang

Team: William Nguyen Van Thanh Ha, Luca Maccarinelli

Design Period: 2017-2018

Completion Date: 2018

Total GFA (sqm): 120 sqm

SPARK思邦完成了浦东嘉里城Living Room的设计，这是一个供嘉里会员使用的亲子社交空间。这个120 平米的空间位于浦东嘉里购物中心的B1 层，灵感来自“魔法森林”的民间传说，旨在激发孩子和父母的好奇心、乐趣和互动。嘉里的“Living Room”概念是业主策略的一部分，旨在面对颠覆性的线上/线下购物竞争，为其会员顾客创造丰富的购物体验。

多功能空间由位于“树屋”内的特定项目设施提供支持，标志着入口和接待处。中心活动空间支持艺术和手工艺课程，瑜伽和讲故事。中心空间有一个“舞台”和带有隐蔽存储的阶梯式座位，所有的装饰元素和颜色都来自KerryOn的品牌颜色。购物中心的到达和连接是安全的，也为孩子们提供了一个安全的环境，同时也可以让路人看到里面的活动。

SPARK's KerryOn Living Room is a parent-child social and learning space for members of the KerryOn club. The 120sqm space is located at B1 Of the Pudong Kerry Shopping Mall. The proposal drew inspiration from the naïve forest and jungle paintings of Henri Rousseau with the aim of stimulating curiosity, sense of fun and interaction between the children and parents.

The multi-functional space is supported by program speci fic facilities located in a ‘treehouse' which marks the entrance and reception.The central event space supports art and craft classes, yoga and storytelling. The central space has a “stage” and terraced seating with discreet storage all decorated in elements and colours from the KerryOn Brand palette. The arrival and connection to the mall is secure providing a safe environment for the children but also designed to allow passers-by glimpses of the activity inside. The KerryOn “Living Room “concept is part of the client's strategy to remain relevant in the face of disruptive competition from online shopping and to create varied physical experiences that draw and retain people at the mall and add value for their “member” clients.