A picture says a thousand words

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上大学以前，总觉得大部分的课外必读书就已经很难读懂了。上了大学以后，却发现专业课的教科书才是真正的“天书”，既难懂又枯燥，读着读着一不小心就跟周公约会去了！

为了让教材生动起来,大家各出奇招，于是漫画版教科书上线啦！今天CE带你走进一本财务漫画教科书，看它是如何诞生的！

听力扫障

1.comicn.连环画杂志；漫画杂志

2.complexadj.复杂的

3.financialadj.财务的；财政的；金融的

4.releasev.发行

5.graphicadj.绘画的；书画的

6.mechanicn.技工；机械师

7.illustrationn.插图；图解；图示

8.paperbackn.平装书；简装本

扫码听测

Ⅰ.听力理解

听录音并阅读5个简短的陈述，根据录音内容判断这些陈述是否符合所听内容，本题考查重点是学生对意义的理解能力和信息获取能力。

In this section， you will hear a passage.After you hear the passage，decide whether each of the statement is correct（A）， incorrect（B） or not mentioned （C）.

1 2 T o m，J o e a n d K a r e n a r e c h a r a c t e r s i n F i n a n c i a l I n t e l l i g e n c e.J o e K n i g h t a n d M s B e r m a n w r o t e t h e b o o k F i n a n c i a l I n t e l l i g e n c e.A B C A B C 3 S m a r t e r C o m i c s'n e w b o o k c o m b i n e s a t e x t b o o k w i t h a g r a p h i c n o v e l.A B C 4 5 F r a n c o A r d a i s t h e f o u n d e r a n d h e a d o f S m a r t e r C o m i c s.F i n a n c i a l I n t e l l i g e n c e i s a v a i l a b l e i n a n y v e r s i o n.A B C A B C

Ⅱ.文本理解

一边听录音一边阅读以下文字材料，根据你所听到的内容选择正确的答案。需要理解的内容是录音材料中涉及的关键信息。

1.Which of the following are real people according to the text？

A.Batman and Spiderman.

B.Mr Knight and Ms Berman.

C.Joe Knight and Karen Berman.

2.Who is likely to be the readers ofFinancial Intelligence？

A.People eager to improve their IQ.

B.People with a poor education in finance.

C.People needing to learn quickly about accounting.

3.What is Franco Arda？

A.A publisher.

B.A famous artist.

C.The founder of SmarterComics.

4.Who is the author ofThink And Grow Rich？

A.Sun Tzu.

B.Napoleon Hill.

C.Niccolo Machiavelli.

文本解说

网络上流行着一句话叫“有图有真相”，文字不能使得观者信服，借助视觉的“图片”可以使观者得到丰富的表述，从而获得真实感。而“图文并茂”则是一本好书的重要衡量标准。由出版商SmarterComics最新发行的漫画书，用易于理解的图片形式把相同的信息展示了出来，成为教科书和连环画的结合体。

题材文章词数文化3 8 3 难度 ★★★体裁建议用时说明文7′

You probably have heard ofcomicbook heroes like Superman，Batman and Spiderman.But what about Tom the motorcycle shop owner，Joe Knight and Karen Berman？

Tom，Joe and Karen all appear in a comic book calledFinancialIntelligence.ButMr Knight and Ms Berman are real people.In 2006，they wrote a book calledFinancial Intelligence：A Manager's Guide to Knowing What the Numbers Really Mean.It was written for people who need to learn quickly about accounting.The book explains， in simple ways，oftencomplexmethods of keepingfinancialinformation.It became a best-seller.

In 2008，publisher SmarterComicsreleaseda comic book that provides the same information in easy-to-understand picture form.The new book is a combination of a textbook and agraphicnovel.It tells the story of Tom，amechanicwho must quickly learn how to direct the motorcycle repair shop his father founded.Tom has no experience with finance，and is struggling with the business.Joe Knight and Karen Berman help him.Artist Dave Wachter madeillustrationsfor the comic book.Franco Arda is the founder and head of SmarterComics.He formerly worked as an investment banker.He started the company almost three years ago with his own money.He wanted to create educational comics that increase understanding.

Franco Arda： “I think almost everybody understands the phrase that‘a picture says a thousand words'， so， I mean， mentally，probably ninety percent of us grew up with comics and they understand that comics or illustrations help learning a concept much quicker than just text alone.”

Franco Arda saysFinancial Intelligencewill help readers quickly understand many of the major areas of accounting.

Franco Arda： “Within an hour， you kind of get the idea of accounting，very quickly and not in a boring way.So you get these illustrations；you get the basics of accounting and you get some balance sheets and cash-flow statements.”

The new comic book is available inpaperback.There will also be versions for iPad and iPhone users.The websiteEntrepreneur.comnamed SmarterComics to its list of 100 Brilliant Companies of 2012.The company has created comic book versions of more than ten other books.These includeThink And Grow Richby Napoleon Hill，The Princeby Niccolo Machiavelli andThe Art of Warby Sun Tzu.Later this year，SmarterComics plans to release a comic book by rapper 50cents.

参考译文

你可能已经听说过超人、蝙蝠侠和蜘蛛侠等漫画上的英雄人物，但听说过摩托车店老板汤姆，以及乔·奈特和卡伦·伯曼吗？

汤姆、乔·奈特和卡伦·伯曼全都是一本名为《财务智慧》的漫画上的人物。但奈特先生以及伯曼女士是生活中实际存在的人物。2006年，他们写了一本名为《财务智慧：如何理解数字的真正含义》的书。这本书是为那些必须快速了解财务的人准备的。它通俗易懂地解释了通常非常复杂的管理财务信息的方式。也因此成为一本畅销书。

2008年出版商SmarterComics发行了一本漫画书，它用易于理解的图片形式把相同的信息展示了出来。这本新书是教科书和连环画的结合体。它讲述了一个名为汤姆，需要快速学会如何掌管父亲创办的摩托车修理店的技工的故事。汤姆完全没有财务经验，正对此疲于应对。奈特和伯曼帮助了他。画家戴夫·瓦赫特为这本连环画绘制了插图。佛朗哥·阿尔达是SmarterComics出版社的创始人兼负责人。他曾干过投资银行家。差不多三年前，他用自己的资金开办了这家公司。他希望创作出能够增进理解的教育类漫画。

阿尔达：“我认为几乎每个人都明白这句格言，‘一图胜千言’。所以我的意思是说，可能我们中90%的人是漫画陪着长大的。和单纯文字相比，我们能更快地领会这些帮助理解概念的漫画或插图。”

阿尔达说《财务智慧》这本书有助于读者快速了解财务的很多重要领域。

阿尔达：“不到一个小时，你就能很快理解财务的概念，而且还不至于无聊。你看懂了这些插图，就理解了财务的基本知识，就理解了资产负债表和现金流量表。”

这本新漫画书有纸质版本。还有供iPad和iPhone用户使用的电子版。Entrepreneur.com网站将SmarterComics出版社列入了2012年100家杰出公司的名单。这家公司创作了十多种其他书籍的漫画版，其中包括拿破仑·希尔的《思考致富》、尼科洛·马基雅维利的《君主论》，以及孙武写的《孙子兵法》。今年晚些时候，该公司还计划发行说唱歌手50美分写的一本漫画书。