Short-video mobile apps，hard to say love

江苏徐州七中 彭向梅

Step 1感知·阅读导航

话题导入

近来，以“快手”和“抖音”为代表的短视频应用十分火爆，已成为很多青年群体的生活中不可或缺的一部分。短视频使用方便、内容多样，非常贴近年轻人群对潮流文化的追求。但监管的力度跟不上其兴起的速度，因而许多不健康的视频内容也在这些应用上得以传播，造成了不良影响。下面让我们来看看热度不减、问题不少的短视频应用的现状，一起思考，如何共同打造健康网络环境。

全文426词，难度中等，建议用时为10分钟。

阅读立意

阅读时应达到以下基本目标：

1.快读领悟文章结构：现象—原因—问题—措施；

2.植入真实情境，通过文本结构的仿写，培养学生迁移和解决实际问题的能力；

3.链接相关报道，深入分析文本中未提到的关于“抖音”的潜在问题并归纳解决方法。

词汇预热

1.regulator n.监管者

2.recommend v.推荐

3.exceed v.超过（数量）

4.violation n.违背

5.available adj.可获得的

6.blacklist v.将……列入黑名单

7.register v.注册

8.strengthen monitoring加强监督

9.rural community乡村社区

10.inadequate supervision监管不力

Short videos are seeing explosive growth in China and are gradually becoming one of the major ways that Chinese netizens are recording and sharing information.

With the rising popularity,China's Internetregulatorhasstrengthened monitoringafter some were found sharing harmfulcontent.

Kuaishou,a photo and video-sharing app popular amongrural communitiesand migrant workers（农民工），allows users to upload short videos with a duration（持续时间）from 10 seconds to a few minutes each.The contentranges fromcooking,physical exercise and dancingtofamily gatherings.

“We are devoted to recording the daily lives of ordinary people,and giving them a stage to express themselves,”said Su Hua,founder and chief executive of Kuaishou,adding that the app is looking to improve its user experience and attract more new users.

Su said that 87 per cent of Kuaishou's users are of the post-nineties generation.The apprecommendspersonalised contentto users based on their browsing（浏览）history and preferences,with the help of AI technology.

Statistics from data research firm Quest Mobile show short-video platforms enjoyedsharpgrowth in China last year,with the number of usersexceeding410 million,up 116.5 per cent on the previous year.Total time spent on shortvideo apps accounted for5.5per cent of all time spent on mobile apps in2017—up from1.3per cent in2016.

Kuaishou's rival（竞争对手）Douyin has joined the frenzy（狂潮）.The short-video app is owned by Beijing Bytedance Technology,which also owns the Toutiao news app.In addition to Douyin,Toutiao also has other short-video platforms such as Huoshan and Xigua.Both Alibaba Group Holding and Tencent have invested in video content or livestreaming start-ups（初创企业）.

However,this lightning-quick boom has led to a regulatory gap thatcaused concerns aboutthe risk of harmful online content,intellectual propertyviolationsandinadequate supervision.

On April 4 the Cyberspace Administration of China ordered Kuaishou and Huoshan to remove harmful content tocreate a clean online environment.The two appswerelaterremoved fromAndroid app stores and updates are no longeravailable.

The two platforms havemade public apologies,promising to examine their services and increase manpower in content review.This will include removing harmful content,blacklistingpublishers of inappropriate content,and prohibiting users under the age of 18 fromregisteringas livestreaminghosts.

Su said it was necessary for video-sharing platforms to strengthen uploaded video content monitoringbased on the law and regulationsbefore recommending them to users.Douyin has also promised to increase manpower in content review and to post more appropriate content.

Step 2 实践·文本解读

阅读扫障

Ⅰ.熟词生义

Ⅱ.话题热词

1.range from...to...从……到……

2.account for（数量上、比例上）占

3.cause concerns about引起对……的关注或担忧

4.create a clean online environment创造一个文明的网络环境

5.be removed from 从……中移除

6.make public apologies公开道歉

7.be based on law and regulations基于法律法规

Ⅲ.句型操练

1.“We are devoted to recording the daily lives of ordinary people,and giving them a stage to express themselves,”said Su Hua,founder and chief executive of Kuaishou,adding that the app is looking to improve its user experience and attract more new users.“快手”的创始人兼首席执行官宿华说：“我们致力于记录普通人的日常生活，给他们一个表达自己的舞台。”他补充说，该应用正在考虑改善用户体验，并吸引更多新用户。

点拨：本句较长，首先要理清结构，said Su Hua之前的部分为主句。founder...是Su Hua的同位语，adding是现在分词作状语。be devoted to意为“致力于”，后面加名词或V-ing形式。

例句练：这个团体致力于消除性别歧视。

________________________________________

2.Total time spent on short-video apps accounted for 5.5 per cent of all time spent on mobile apps in 2017—up from 1.3 per cent in 2016.用于短视频应用的总时间占用于手机应用总时间的5.5%，高于2016年的1.3%。

点拨：本句中两个spent都是过去分词作后置定语，分别修饰Total time和all time。account for为常用词组，表示“（数量上、比例上）占”。

例句练：中国人口约占全球五分之一。

________________________________________

立意呈现

Read carefully to find the structure of the text.One word for each blank.

【点石成金】本篇文章结构非常清晰。开篇两段概述现象：短视频爆炸式增长并流行，随之而来的问题需要有关部门加大监管力度；第3～7段举例具体说明短视频流行原因；第8段概括说明短视频出现的问题，however为转折词，阅读时需要注意这种笔锋一转的路标词；第9～11段用不同角度说明并解决短视频问题，并阐述营造文明网络环境的举措。议论文的结构通常都非常清晰，同学们应该逐渐积累，形成自己的语篇结构意识。

Step 3 运用·读写整合

Ⅰ.信息提取·概要写作

请借助立意呈现环节中的结构分析和下面可供参考的过渡句，完成概要写作。

【写作提示】

1.写作结构：现象—原因—问题—解决方法

2.写作衔接语料预备：

【写作练习】

______________________________________________________________________________________________________________

温馨贴士

《普通高中英语课程标准》（2017年版）在“学业水平考试与高考命题建议”中指出，“考试内容的覆盖范围要全面，题型要丰富多样，比如，可以采用信息记录与填空、判断、匹配、简答、续写、写概要、写议论文、写应用文等题型（P93）。”其中概要写作被单独列入写作部分的考试题型中，如“④概要写作：考生阅读一篇材料，然后根据材料内容写一份概要（P108）。”综合分析信息并归纳概括用于解决新的问题也是发展学生思维品质的有效途径，这也是英语学科核心素养的要素之一。

Ⅱ.综合实践·情境应用

On May 11,2018,a parent called Mr Nan,coming from Xi'an,called the “KuaiBao City”hotline,denouncing（公开指责）the“Douyin”app.

“Metropolitan KuaiBao”reporters in Xijing Hospital emergency center saw the 6-year-old boy.His chin was sewn 10 stitches（缝线）,wrapped in gauze（纱布）.

【写作任务】

Please write a short passage to find out the reason behind the news and offer readers your solutions towards this news.

The first paragraph is provided for you to help you complete the passage.

An 8-year-old boy in Xi'an,capital of northwest China's Shaanxi Province,recently imitated a video on Douyin app by sticking tape to the frame of a door,which caused his 6-year-old brother to be tricked and injured seriously.

______________________________________________________________________________________________________________

【写作思路】

1.挖掘新闻背后的原因，可以分层拓展：①“抖音”流行，随之带来的负面影响问题；②个人自我风险意识和儿童模仿者其父母的监管责任。

2.解决方法可以按照从宏观到微观的逻辑分层，进行思维拓展及归纳：①政府的监管和相关法规的制定；②短视频平台应该承担内容审查责任；③家庭与学校教育的引导功能。Ⅲ.读写归纳·任务反思

“快手”“抖音”“西瓜”在内的短视频应用在青少年中的快速流行，带来了许多无法忽视的问题。在分析真实的案例时，我们需要多学习从文本中提取“现象—原因—问题—解决方法”的议论文结构，借助概要写作方法完成话题归纳，并基于此拓展思维和提高语言表达能力。

Step 4 提升·素养建构

Thinking and prediction

本文分析了短视频流行的原因、出现的问题，通过真实案例说明了青少年模仿短视频造成的问题。而另外一个不容忽视的社会问题是短视频被开发为商业用途。看下面一段报道：

From the moment the first movie preview was put on Instagram,it was only a matter of time until marketers and businesses began to find out the power of short videos.There has been a rush of creative videos produced by brands ever since.

Various studies show that more than half of companies are already making use of short videos.Short videos suit our busy lives,brief attention spans and the need to consume content easily and quickly.Interesting videos about products appeal to your audience's natural curiosity easily.With the video creation and editing tools,it's so easy for businesses to add short video content to their marketing mix.However,there are also problems along with the profits.

Questions：

What is your opinion towards its popularity in commercial marketing?And what is your prediction about the potential problems after reading this report?