China’s makeup supplier Beukay Cosmetics Sets Its Sights on International Markets

The Chinese subcontractor specializing in make-up celebrated on 22 June in Paris the opening of its sales office in France, the latest stance in its internationalization strategy.

Shanghai-headquartered manufacturer of colour cosmetics. Beukay has inaugurated its new sales and innovation lab office in Paris. The ceremony took place at the Bristol hotel in the presence of the company’s main customers and of the founder Gary Cui and CEO Masa Cui. With a strong expertise in eye products for global multi brands, Beukay intends to increase its customers base in Europe.

Beukay will soon gather its operations in a new facility in Shanghai.

“I envision Beukay could one day become a globalised great Chinese enterprise,” concluded Gary Cui at the end of the event.

Founded in 1997 as a cosmetic distribution company, Beaukay started producing their own cosmetic products and private labels in 2001.The company opened a brandnew production site in 2005 in Shanghai. The company started its first international expansion in 2012 with the investment of Korea’s blisters manufacturer Blisspack. In 2014,Beukay opened an R&D centre in Tokyo, Japan and another in Toulouse,France. In 2018, the company opened a make-up factory in Korea to meet the needs of international prestige brands.

Today, Beukay has four R&D centres around the world (Shanghai, Toulouse,Tokyo, Seoul) and three makeup production sites (two in Shanghai and one in Seoul), and six sales offices (Hong Kong, Shanghai, Seoul, Tokyo, Los Angeles and Paris).

The company supplies numerous brands which are from global famous Asian and international groups.However, Beukay wants to grow its global customers base, in particular in Europe and in the USA.

Beukay intends to rely mainly on its factory in Korea to appeal to European brands, even if an acquisition is not excluded.