Hansman Yacht: Explores a New Way to Expand the Market

Gao Xinru

Against the backdrop of China energetically developing ocean economy and leisure tourism, yacht fever has been heating up in recent years and many enterprises are actively entering the market. How can they adopt good points and avoid short points, explore a new way to expand the market and go their own way of development in the course?

Fujian Hansman Yacht Development Co Ltd, located on the bank of the Minjiang River, has fished out a comprehensive business model “yacht sales, yacht lease, berth rent out, yacht trusteeship, yacht driving training and yacht activity planning integration”, on the basis of analyzing regional geography and economic conditions, using international advanced experience, thus rapidly expanding the market.

According to Guo Pengpeng,general manger of the Company, despite domestic yacht economy prosperity,some shortcomings still exist, which restrict further development of the yacht industry. To overcome the shortcomings,the Company proceeds with many aspects to break through bottleneck and seize opportunity for yacht economic development.

In the course of development,Hansman Yacht conducted a market survey. Guo Pengpeng said his company performed in-dept survey and analysis for the Fuzhou yacht market. As the capital city of Fujian Province and a famous city of national history and culture,Fuzhou has a 2200-year history, dubbed“Beachfront Zoulu”. More than that,Fuzhou has good regional advantages:Situated in the southeast coast of China, it is a new highlight for costal city tourism;with three deepwater good harbors in Fujian -- Luoyuan Bay, Fuqing Bay, and Xinghua Bay, Fuzhou has 43 inland waterways under its jurisdiction.These historical, cultural and natural resource conditions are very favorable for development of yacht economy in Fuzhou.

In the selection of yacht marina,Guo Pengpeng commented Kuipu Bridge and Gushan Bridge have beautiful scenery on the sides, with beautiful light show at night. There are highgrade commercial residential buildings,luxury hotels, office buildings, financial institutions, etc.on the Taijiang side, and Straits International Convention Center in on the Cangshan side, next to Cangshan Wanda Plaza, within the Straits financial street business district planned scope,pooling a large number of commercial office buildings and hotels, apartments among other facilities. Therefore, the Company yacht marina site is selected on the east bank of of the Minjiang River,next to Kuipu Bridge, paving the way for subsequent development.

May coastal cities are constrained by yacht driver shortage in the course of developing yachter economy.To solve the problem, Hansman Yacht is actively conducting driver training business and has therefore become the only company with AZE training and forensic qualification. The Company gives play to Fujian “full of captain” unique regional advantage and boosts captains of other ship type to become yachters.Those captains who know the line well and can manage with ease, theoretically and practically alike, only took 10 days to obtain yacht license. Through the model, the Company trains more than 100 yachters one year, so that Fuzhou owns many professional yacht drivers and the Company reserves talents for its subsequent development.

To solve yacht maintenance and berthing difficulty, Hansman Yacht developed unified solution at the beginning of founding. The Company has not only yacht marine, but also yacht manufacturer and professional technicians, which can conduct maintenance for main engine and hull of yachts berthed on the terminal, so that yacht players have no longer troubles from behind. Not only so, the above advantages enable the Company to sharply cut service costs, a 60-feet yacht costs RMB250,000 for yearly maintenance, only half of its pals. This stimulates more local “white collar” and “gold collar” people to buy yachts, thus driving the Company yacht sales. Guo Pengpeng said with improve in corporate comprehensive strength, service quality and brand recognition, yachts berthing on Hansman terminal reach 8,speed boats 12 and forthcoming 4 yacht berthing.

Linkage with real estate is a new development idea of Hansman Yacht.The Company and the real estate development company make their respective advantages, jointly plan to hold yacht hydrophilic activities and carry out “cottage + yacht” marketing, held more than 70 such events for more than 20 each, thus forming a new model of yacht sales: Multiplayer alliance, crowdfunding purchase. This means individual or one family with less input can enjoy yacht fun,realizing win-win goal.

Speaking about future, Guo Pengpeng said to better realize the development goal of the Company, issues restricting its own development should be addressed, such as environmental, geographic conditions restrictions, comprehensive management capability insufficiency, etc.Hansman Yacht will further learn from New Zealand and European enterprises as well as from pals in Xiamen, Hainan Sanya, Liaoning Dalian, Shanghai, in combination with actual conditions of the Company and localities, and empower Fuzhou with more characteristics based on boosting its own development.