中国故事的另一种打开方式

栗子

“跑男團”跑进联合国维也纳总部，国产综艺走向海外——

第二季《奔跑吧！兄弟》在观众的期待中播出了，本季的首期节目中，“跑男团”跑进了奥地利联合国维也纳总部。

初入联合国维也纳总部，除了学习联合国可持续发展目标外，“跑男团”还在联合国接受艰巨的挑战，让世界看到中国青年积极的精神面貌与视野。而“跑男”在联合国的演讲也成为了焦点。

这档节目的最初，只是一群明星聚在一起玩游戏，如今随着知名度和影响力的增加，节目走出国门，上升到了中西文化碰撞的层面，不失为中国故事的另一种打开方式。

“跑男”跑进联合国牵线文化交流

《奔跑吧！兄弟》是浙江卫视引进韩国SBS电视台综艺节目《Running Man》推出的大型户外竞技真人秀节目，目前播到第二季。第二季的第一期，“跑男团”跑进了联合国维也纳总部。

“跑男团”集体参加联合国可持续发展目标青年倡议论坛，演讲的主题就是让大家多来关注联合国17个可持续发展目标，每一个都和我们的生活息息相关。“跑男”们围绕“优质教育”“气候行动”等联合国17项可持续发展目标，进行了英语演讲。

在录制现场，不仅乐天派的陈赫表示“太难了”，“跑男”团团长邓超也直呼：“我放弃了，已经崩溃了。”他们这段演讲并不容易，不仅擅长英语的杨颖、郑恺表示难度较大，邓超更是在排练时直接打退堂鼓。不过，郑恺的英文基础比较扎实，在台上的表现自然语句纯熟。从不熟悉到半脱稿，从不断出错纠正到完美正确发音，王祖蓝和鹿晗也用勤奋和实力证明了自己，完美完成挑战。

作为中国首个“跑”进联合国的综艺节目，“跑男团”一行人此次开启的热血挑战，不仅引发了网友的猜测和关注，联合国官方微博也持续为《奔跑吧！兄弟》开启助阵模式。

早在三月初，联合国官方微博就曾为《奔跑吧！兄弟》在奥地利首都维也纳的正式开跑燃情助阵。在节目即将强势回归之际，不仅联合国官微@节目官方微博以及七位成员进行首播视频预告，联合国秘书长发言人Stephane Dujarric还在纽约总部史无前例地为节目首播发声。网友们纷纷表示：“厉害了浙江卫视，这才是真正的高大上。”“《奔跑吧》已经不是普通的综艺了，这是象征啊！”

事实上，近几年综艺牵线文化交流的案例越来越多呈现在电视屏幕上，比如去年大火的《旅途的花样》。节目以寻找“旅行的意义”为目的，以旅游攻略作为呈现形式，强调个人发现的大众分享，让在电视机前的观众能触摸生活的质感。“嘉宾每天在旅行结束后都要做自己的笔记，分享很多小攻略。”节目总导演李文妤表示，文化不只是生活方式，更是一种精神价值。《旅途的花样》紧扣“一带一路”时代主题，以写实的镜头、大众的视角、开阔的视野强化“丝路文化”体验，起到文化交流的作用，让“一带一路”文化互通有了更多“此时此刻”的互动感、参与感、场景感。

国产综艺成为海外观众的“香饽饽”

经历了几年海外版权的洗礼，国内原创节目如雨后春笋般地崭露头角。中国本土的文化类节目《朗读者》《见字如面》等原创节目，受到了不少观众的喜爱。而与此同时，中国原创综艺节目“走出去”的步伐也在进一步加快。

今年4月戛纳电视节举办期间，法国赫夫·休伯特电视制作公司大赞原创节目《朗读者》，并表示有意购买该节目模式，在法国、瑞士、比利时等法语地区播放。

据了解，早在2013年就陆续有中国节目走出国门，江苏卫视的《全能星战》在播出之前，光凭新颖的节目模式，就吸引了海外同行的注意——以色列的国际知名节目模式公司Armoza签约版权协约，《全能星战》成为我国首个输出的音乐类节目。2014年，央视的《中国好歌曲》在众多海外版权节目的夹击中，在戛纳春季电视片交际会上将版权卖给了英国国际传媒集团。同为音乐类节目的东方卫视《天籁之战》，也登上了今年的戛纳电视节，向全球开售节目版权。

除此之外，2016年，《汉字英雄》《全能星战》以及《西游奇遇记》，获得了历史最悠久的独立电影节休斯顿国际电影节的两大金奖，也由此走进了美国观众的视野。此外，走出国门的节目还包括《一年级》等等。可以说，越来越多的国内的原创节目，得到了国际业内的认可。可以看到的是，这些走出去的优秀原创综艺追求的不仅仅是模式创新，同时深挖中华文明的精神内核，传播了中国优秀传统文化。

值得一提的是，如何做出国际化的节目，如何诠释人类共同追求的普适精神，如何基于中国本体特色，利用人类共通的语言，在全球语境下讲好中国故事，如何才能让节目传递出来的中国价值被世界广泛接受，这无疑是中国节目能否“走出去”的关键所在。

这些成功跨出国门的综艺节目都不仅仅是为了“娱乐”，而在于通过一个电视传媒平台，让人与人之间包括亲情、友情、爱情等思想情感与观念等得到最大限度的交流。同时，节目中嘉宾、专家、主持人之间的对话，常常呈现出一种观念碰撞、思想交锋的态势，不同的视角、不同的价值观、不同的思维方式在节目中相互交织，引发华侨华人受众对中西文化与情感观念的深思。带着这样丰富的内涵、真挚的感情做出的节目，怎能不让华侨华人喜爱？

应该意识到，文化节目的输出意义大于经济利益。综艺节目的输出，体现的不仅是业内竞争力，甚至是整个国家的事情，大从国家的繁荣，小到百姓的生活，综艺节目能让全世界更了解中国。

Keep Running Filmed

at UN Vienna

By Li Zi

On April 13， the first episode of II， a reality TV show produced by Zhejiang Satellite TV， was aired. Millions in China and beyond watched the episode unfolded against the background of the United Nations in Vienna， capital city of Austria. Unlike the episodes of the first season， this episode was filmed at UN Vienna.

II in 2018 is the sixth season of the Chinese version of ， a South Korean reality show by SBS. The first Chinese season was a joint venture of Zhejiang Satellite Television and SBS and first aired in 2014. Since then it has been independently produced by ZST. The Chinese spin-off changed its name to last year.

In the first episode， the seven leading Chinese celebrities， followed by a combined 500 million on social apps， gave their support to the Sustainable Development Goals formulated by the United Nations. As part of the program， they were set a challenge： to research and prepare a speech about one or two of the 17 goals which they had to deliver in English at Viennas City Hall.

Some of the celebrities found it extremely challenging to deliver a speech in English.

It was the first Chinese reality show ever filmed at the UN office. The UN Vienna gave high publicity to the filming. The UN announced the news at its official account on Weibo， a Chinese social media with 400 million users. Mr. Stephane Dujarric， the Spokesperson for the United Nations Secretary-General António Guterres， also voiced his support to the program at the UN headquarters in New York.

On a snowy morning in March the celebrities， Deng Chao， Angelababy， Li Chen， Chen He， Zheng Kai， Wong Cho Lam and Lu Han， visited the Vienna International Centre. There they took a guided tour in Chinese with one of UNIS Viennas multi-lingual tour guides. Their tour included a special meeting with the Security teams K9 unit and its newest member， nine-month-old puppy Prince， but they also walked the well-trodden path followed by more than 55，000 other visitors who come to the UN in Vienna every year to learn about the United Nations and the Sustainable Development Goals. They visited a real UN conference room， posed for selfies with life-sized cut-outs of UN peacekeepers， admired an actual piece of the moon on loan from NASA， and had fun guessing what a leather shoe on display may have to do with achieving the SDGs. At the end of their tour， a surprise was waiting for the group when they met the Director of the UN Office for Outer Space Affairs， Simonetta di Pippo who handed the contestants their challenge.

Later in the evening at a Youth Forum in the ornate setting of City Hall， the celebrities delivered their speeches on the Sustainable Development Goals before audience of more than 500 people. They were joined by six speakers from different Vienna-based UN organizations who spoke about their work to achieve the Goals.

is one of many Chinese television programs that have gone global in recent years. China has taken its steps toward sharing common values with the world. Chinese showbiz producers have long since become aware of the way to go global. A Chinese show must deliver universal value in a language shared by mankind before the Chinese part of the program can be understood by the world. The Chinese television programs that have gone global offer something valuable in common： excellent expressions of human interactions such as family bond， friendship， and love. Moreover， dialogues in these programs offer opportunities for different views and concepts and sentiments to meet and clash.