The fashion industry requires more transparency The answer is Lenzing™ EcoVero™ – the new standard in eco-responsible viscose

Lenzing™ EcoVeroTM branded viscose fibers from Lenzing, with its state-of-the-art identification technology, supports eco-responsible fashion retailers and brands to become more transparent, especially with sustainability-minded consumers. Well known retailers are teaming up with Lenzing to advance their sustainability strategies with traceable Lenzing™ EcoVero™fibers.

Transparency trending up in the textile industry

Society’s environmental awareness has been growing steadily over the last decade, especially in the fashion and textile industry. Consumers today expect responsible retailers and brands to know their supply chains and to be able to trace product origins. To meet these increasing consumer demands, the industry is anxiously looking for more sustainable and transparent supply chain solutions. With Lenzing™ EcoVero™ fibers, Lenzing launches unique environmentally friendly and traceable viscose fibers. A special manufacturing system enables Lenzing to identify Lenzing™ EcoVero™ fibers in the final product, long after the textile processing and conversion steps have been completed.This ability to easily verify the original fibers means that retailers and brands can be sure that they are indeed incorporating Lenzing’s eco-responsible viscose fibers, and not just any generic viscose that might not be in line with their sustainability goals. With this special identification technology for Lenzing™ EcoVero™fibers, Lenzing provides an one-of-its-kind solution for the fashion industry and its supply chain to respond to consumer demands for reliable visibility of product origins that can be traced back to the fiber.

Lenzing™ EcoVero™ fibers the new benchmark in viscose fibers

What makes Lenzing™ EcoVero™ fibers so ecoresponsible? Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco-resposible production processes. Lenzing’s viscose production sites where Lenzing™ EcoVero™ fibers are made comply with the stringent guidelines of the EU Ecolabel, a world-leading environmental manufacturing standard.Lenzing is also very transparent regarding raw mate-rial sourcing practices. Lenzing™ EcoVero™ fibers are made from wood. The wood comes from sustainable forestry plantations that are independently certified by industry-leading associations. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production. Lenzing™ EcoVeroTM fibers set a new industry standard in sustainable viscose based on the use of these sustainable wood sources (FSC®or PEFC®certified) and an ecological production process with significantly lower emissions and water impacts than conventional viscose.

Retailers and brands teaming up with Lenzing

Leading industry brands and retailers are teaming up with Lenzing and are using Lenzing™ EcoVero™fibers in their collections to improve transparency and traceability, two critical components of a verifiable sustainability strategy that is in line with the demands of today’s market.

For Gina Tricot, a Scandinavian retailer, Lenzing™ EcoVero™ fibers are the solution for viscose fibers. “With the viscose fiber EcoVero™ from Lenzing, we can offer our customers an eco-friendly solution for the viscose segment. We appreciate the high standard in Lenzing’s eco-friendly fiber production.Also, supply chain transparency is getting to be for us more and more important as customers want to know which kind of material is used for their garments. With the new identification technology from Lenzing, which is used in EcoVero™ fibers, we have full supply chain transparency. Our consumers can be sure that they are buying eco-responsible viscose garments”, says Brand Director Anna Appelqvist.

Another retailer from Sweden, Lindex consider to take Lenzing™ EcoVero™ fibers into their collection.“We support Lenzing in their efforts of transitioning towards more sustainable viscose production. EcoVero™fibers show concern for the origin of raw material as well as having a reduced environmental impact in the production process. We hope that this initiative will drive the development towards producing more sustainable viscose in the industry”, explains Production Sustainability Manager Anna-Karin Dahlberg.

“The German brand ARMEDANGELS Viscose fiber production had been taking the wrong way for long time. We are more than happy to see Lenzing taking now the right step and being a pioneer in the industry by offering the first clean and sustainable viscose fiber made from certified wood in a new and clean process with the highest standards. Allowing brands to identify the use of Lenzing™ EcoVero™ fibers in the final product is adding an increased level of trust in the supply chain, thus ensuring full traceability. As a radically responsible fashion brand this is a great match for us and we are excited to be working with Lenzing to include EcoVero™ in our future product range”, CEO Martin Höfeler is convinced.