It comes as the most strikingly impressive setting when a blond girl in red ambles elegantly amid a traditional and modern music mix, a scene captured in a fashion show hosted by EVE de CINA, a Beijing-based starring brand and one of the most renowned fashion brands in China. The event stands out among over 70 catwalk presentations in China Fashion Week (Autumn Edition) for its thoughtprovoking and innovative design that provides a seamless fusion of tradition and fashion both in ancient and modern expressions.
The striking contrast of forefront brilliantly red colour against background reminiscently blackand-white photos is vividly impressive, with national minority folks in custom costumes and fashion model in new dress in the same framework which highlights a tradition-and-modernity cohesion, a practical and aesthetic way of expression in our staying loyal to cultural heritages while remaining open to new industrial civilizations that find no boundary.
What is more of a spotlight than the fashion week goes back to the middle of October when the 19th CPCs National Congress was held, launching a new epoch for China to take to a new long march to the destinations in 2020 for building a moderately prosperous society in all respects, for becoming a great modern socialist country in 2035, and for realizing a powerful socialist country by the middle of this century, these phase-in targets all boil down to the well-known “ the Chinese dream of national rejuvenation.” The report, which was delivered by Chinese president Xi Jinping, who has been reelected as CPCs General Secretary for another five-year term, is now taken as guideline for implementing national strategies en route to these goals.
China is now engaged in structuring a modernized economic system backed up by newly-growing market niches and new kinetic energy in high-end consumption, innovation-driven growth, green and low-carbon model, shared economy, modern supply chain and human resources service, as is stated in the CPCs report, and the fashion industry will never catwalk off the course charted in the national blueprint for Chinese dream of “Rejuvenation” and will cater to the high-end consumption with its fully-fledged production system actuated by innovation-driven growth model, energy-saving and low carbon footprint and efficient supply chain plus a great labour resource. This is what the brand and fashion mean to a new economic system which is now being built into a modernized one in the new epoch.
ZHAO Hong, Editor-in-Chief
December, 2017endprint