解密东博会会议组织之道

□文/中国—东盟博览会秘书处



解密东博会会议组织之道

□文/中国—东盟博览会秘书处

为何说东博会不同于一般的商业性展会？是谁促成了热议中的中国—东盟信息港建设、中国—东盟港口城市合作网络构建、中国—东盟技术转移中心等中国—东盟重大合作项目的落地？如何推动全方位、多层次、宽领域的合作？12年来，东博会围绕中国—东盟合作热点，成功举办高层论坛143个。东博会高层论坛的举办带来了什么？“展”、“会”如何互携，共同发展？

2015年12月22日，在中国北京举行的第六届中国国际会议产业周大会上，中国—东盟博览会秘书处秘书长王雷发表主题演讲，阐释了东博会会议组织之道。

2015年9月20日，中国—东盟博览会高官会议。

第六届中国国际会议产业周。

东博会：不同于一般的商业性展会

中国—东盟博览会作为中国和东盟10国共同主办、中国广西承办的国际经贸盛会，在2014年2月，与博鳌亚洲论坛、夏季达沃斯论坛共同被中国列为国家层面举办的重点涉外论坛和展会，具有特殊的国际影响力，是每年举办一次的中国国家级重点展会。举办12届以来，共有59位中国和东盟国家领导人、2500多位部长级贵宾，51.9万名客商参会，在推动中国—东盟友好合作，服务21世纪“海上丝绸之路”建设中发挥了重要作用。

不同于一般的商业性展会，东博会承载着服务中国—东盟友好关系、服务中国—东盟自由贸易区、服务双方多领域合作的多重使命。东博会的会期既有展览、洽谈、推介、签约等活动，又有政府官员、企业家、专家学者参加的高层论坛，“展”和“会”相互促进，交相呼应。

那么，东博会举办的高层会议有何特点？会议论坛的组织执行又有何成功之道？

选题之道：借大势

东博会应中国—东盟自贸区的建设而诞生，因此，东博会在会议论坛的主题和题材的选择上，主要集中于中国—东盟自贸区发展及有关重点热点问题。例如，由中国国家商务部举办的中国—东盟自由贸易区论坛，与会政、商、学者三界充分利用这一平台，研究探讨自贸区发展的有关问题。

2015年9月19日，第12届中国—东盟博览会电子电器采购对接会。

再如，随着双方经贸进一步扩大，与贸易相关的海关、商检等便利化措施就显得异常重要。因此，东博会适时召开了中国—东盟海关关长会议、质检部长会议，通过会议的研讨和交流，双方不断推出有关贸易便利化的措施，如中越已基本达成“两国一检”的相互认可制度。又如，配合人民币国际化进程，东博会亦举办了中国—东盟金融合作论坛；配合“互联网+”的浪潮，举办了跨境电子商务论坛。

立项之道：领域广

12年来，东博会共成功举办高层论坛143个，内容涵盖环保、科技、质检、海关、金融、交通、电力、物流、电信、旅游、文化、教育、出版、法律、医药、国际产能合作、统计、农业、残疾人合作等众多领域，极大地丰富了东博会的挥会务内容。

嘉宾邀请之道：层次高

东博会框架下的高层会议的主办单位均为相关中国和东盟国家部委、领域内权威机构或国际组织，每届东博会高层论坛都有各国部长级贵宾和知名企业家、专家学者出席，参会人员规格高、参与面广。

例如，第10届东博会期间举办的中国—东盟互联互通交通部长特别会议，中国和东盟10国交通部长全体出席。首届中国—东盟技术转移与创新合作大会就有来自中国和东盟国家科技部、知名技术转移机构、企业、大学和科研机构等1000余名代表参加，参会企业超过400家，是中国在技术转移领域面向东盟举办的规模最大的一次盛会。而在今年第12届东博会27个高层论坛上，共有130位副部级以上贵宾出席，包括东盟及区域外国家及地区86位，论坛总数及部级贵宾出席人数均为历届最高。

持续发展之道：成果丰硕

为什么东博会有了展览这一核心内容，还要举办高规格的论坛？因为推动中国—东盟全方位、多层次、宽领域合作，是东博会的使命。正是通过这些高层论坛的举办，实现了部长级磋商以及政府官员、企业家、专家学者、社会各界知名人士之间的对话沟通，使各方凝聚共识，解决经贸往来增加以后所带来的各种问题，建立起多领域合作机制，带动了中国—东盟信息港、中国—东盟港口城市合作网络、中国—东盟技术转移中心、中国—东盟企业家联合会、中国—东盟青年联谊会、中国—东盟教育培训中心等重大项目落地，丰富了中国—东盟合作的“南宁渠道”，推动21世纪“海上丝绸之路”在各领域的落实。

特别是2015年成功举办的第12届东博会，根据“一带一路”建设的需要首次举办中国—东盟国际产能合作系列活动，包括论坛、国际经济与产能合作展、项目对接洽谈会、双边会议等4个方面，在中国国内率先利用展会平台服务国际产能合作，吸引了东盟国家产能主管部门及中国铁路总公司、中国中车株洲电力机车有限公司、中国兵器工业集团、中国银行等一批知名企业参展，务实推进了中国与东盟国家的国际产能和装备制造合作，取得显著成效。

共赢之道：“会”“展”互携

东博会的会议与展览形成了良性互动。在固定举办的会议论坛和展览之间，只要谋划得当及前期准备工作到位，完全可以使会议参加者和展览的参加者互为客户。例如，第11届东博会举办的中国—东盟警学论坛的主要参加者—各国的公安局长，成为了东博会电子电器展区无人机参展企业的主要采购商。第12届东博会举办的中国—东盟残疾人论坛为中国不少生产销售残疾人康复器械的厂家找到了专业的买家。

执行之道：规划 统筹 培训

越来越多的高层论坛在东博会举办，对展会的组织工作提出了更高要求。如何对论坛的时间、场地、议题、嘉宾接待、安保、宣传、会务等进行统筹，使论坛高效、有序、顺畅，达到预期效果？东博会秘书处作了一些积极的探索。

加强论坛规划，突出中国—东盟合作。东博会秘书处制订了相关标准，要求纳入东博会框架的论坛内容必须与中国—东盟重点合作领域密切相关，且具有一定的办会层级，有良好的预期成果，确保论坛服务于中国—东盟合作，服务于21世纪“海上丝绸之路”建设。

加强对论坛的统筹，推进办会规范化专业化。东博会秘书处与各场论坛的主办承办方建立了紧密的协调机制，在嘉宾邀请、接待、会场安排与布置、票证办理、安保、宣传、现场服务资源整合等方面进行统筹，使各场论坛均在高标准下实施，使参会嘉宾得到专业的服务。

充分利用论坛和展览两个平台，打通“展”与“会”融通的渠道。一方面积极安排客商参加各论坛活动，另一方面积极组织论坛嘉宾参观展览，为双方合作创造机遇。

加强会前培训，提高服务水平。东博会的论坛分别由不同的单位承办，很多是地方政府部门而不是专业的办展办会机构，缺乏承办专业国际论坛经验。东博会秘书处会在会前对各承办单位进行专业培训，培训内容包括议题及议程的制定、嘉宾邀请、宣传、接待、礼仪、现场服务等，对提高各单位的办会水平起到了积极的作用。

经过多年精心培育，东博会高层论坛不仅内容丰富，成效显著，且逐渐形成品牌，环保、科技、海关、金融、交通、电力、物流、文化、教育、出版、法律、医药等领域的论坛连续多次举办，一批贵宾多次出席，论坛美誉度不断提高，成为推动中国—东盟多领域合作的重要平台。

新时代 新机遇 新升级

当前，东博会正按照“一带一路”建设需要，加快推进东博会的升级发展，通过功能升级、内容升级、能力升级、辐射升级、软硬件升级这五个方面“升级”，构建中国—东盟自贸区升级发展的服务平台、中国—东盟命运共同体多领域交流的公共平台和21世纪“海上丝绸之路”合作的核心平台。升级版的东博会将进一步丰富论坛活动，形成“展”与“会”良性互动。

2016年将迎来中国—东盟建立对话关系25周年，第13届东博会将以此为契机，继续突出“共建21世纪海上丝绸之路”主题，办好中国—东盟建立对话关系25周年系列纪念活动，推动中国—东盟友好合作迈向更高水平。明年东博会在办好展览的同时，将围绕21世纪“海上丝绸之路”建设的重点领域，举办一系列会议论坛，进一步凝聚合作共识，促成更多的合作项目落地，为构建中国—东盟命运共同体作出新贡献。

Understanding How the CAEXPO Is Well Organized

translated by Xu Zhiliang

China-ASEAN Mayors' Forum (September 20,2015)

T here have been in total 143 highlevel forums successfully held during the CAEXPO in the past 12 years,which were centered on the hot topics of cooperation between China and ASEAN.On December 22,2015,Secretary-General of China-ASEAN Expo (CAEXPO) Secretariat Wang Lei delivered the keynote speech to give an explanation of the way of organizing conferences held during the CAEXPO at the 6th China International Conference Industry Week in Beijing,China.

CAEXPO:An Exceptional Commercial Exhibition

CAEXPO is a grand international economic and trade gathering co-sponsored by China and the 10 ASEAN countries,as well as organized by Guangxi Zhuang Autonomous Region,China; together with Boao Forum for Asia and Summer Davos Forum,it was also listed as one of China’s key statelevel forums and exhibitions concerning foreign affairs,and held once a year.Over the years,59 state leaders,over 2,500 ministerial distinguished guests as well as 519 thousand merchants from China and the ASEAN countries have contributed a lot to the promotion of China-ASEAN friendship and cooperation,as well as the construction of 21st Century Maritime Silk Road.

What makes CAEXPO different is that it is a gathering with missions to serve the China-ASEAN friendship,China-ASEAN Free Trade Area (CAFTA),as well as bilateral cooperation in various areas.During the Expo not only are there exhibitions,negotiations,promotions and signing ceremonies,but also the high-level forums attended by government officials,entrepreneurs,experts and scholars,which complement and promote each other.

Then,what are the characteristics of highlevel forums during the Expo? And what is the successful experience in the organization and implementation of various conferences and forums?

Selection of Subjects:Focus on Hot Topics When selecting the themes of conferences and forums pertaining to CAEXPO,the development and related hot topics of CAFTAare the main focuses,because CAEXPO was born after the establishment of CAFTA,among which the Forum on China-ASEAN Free Trade Area organized by China’s Ministry of Commerce serves as a platform to study and discuss the related issues of the development of CAFTA; the ASEAN-China Customs Directors’Conference and the ASEAN-China Ministerial Meeting on Quality Supervision,Inspection and Quarantine have been convened at the right moment,due to the vitally important status of facilitation measures of the customs and commodity inspection in the further enlarged bilateral economic and trade cooperation,pushing forward a series of measures to promote bilateral trade facilitation and the “Two Countries,One Inspection” accreditation system between Vietnam and China; the China-ASEAN Summit Forum on Financial Cooperation has been held to facilitate the process of RMB internationalization and the Cross-border E-commerce Forum against the background of “Internet Plus”,etc.

Promotion on Investment Potential and Business Opportunities in Cambodia (September 19,2015)

Project Determination:Cover Various Fields Since the fi rst CAEXPO,there are 143 high-level forums that have been successfully held,covering a variety of fi elds such as environmental protection,science and technology,quality inspection,customs,finance,transportation,electricity,logistics,telecommunication,tourism,culture,education,publishing,law,medicine,international production capacity cooperation,statistics,agriculture,disability cooperation,etc.

Honored Guests:Serve as High-ranking Offi cials

The high-level forums of CAEXPO are sponsored by the relevant ministries and commissions of China and ASEAN countries,and authoritative institutions or international organizations in various fi elds,attracting ministerial guests of honor from countries in the region,well-known entrepreneurs as well as experts and scholars to be present at each CAEXPO high-level forums:all the Ministers of Transport of China and the 10 ASEAN countries attended the ASEAN-China Transport Ministers’ Meeting on Connectivity during the 10th CAEXPO; over 1,000 representatives from China-ASEAN Ministries of Science and Technology,renowned technology transfer institutions,enterprises (more than 400),universities and scientific research institutions participated in the 1st Forum on China-ASEAN Technology Transfer and Collaborative Innovation which was the largest technology transfer gathering oriented at the ASEAN region; and there were 130 guests of honor taking part in 27 high-level forums during the 12th CAEXPO,whose offi cial positions are not lower than vice-ministerial level,among whom 86 came from the ASEAN countries or the extra-regional countries and regions,reaching a new high in the total of forums and the attendance of ministerial guests of honor.

Sustainable Development:Achieve Fruitful Results

When it comes to the main cause of combining the exhibitions with high-level forums during the CAEXPO,this is because CAEXPO is endowed with the mission to promote all-dimensional,multi-tiered and comprehensive cooperation between China and ASEAN.During the previous high-level forums,ministerial negotiations as well as dialogues and communications between governmental officials,entrepreneurs,experts & scholars,and celebrities from all walks of life have been achieved by setting up platforms for all parities to reach consensus,resolve all kinds of problems caused by the increase of economic and trade contacts,and establish the cooperative mechanism for multi-fields,mobilizing the implementation of major projects such as China-ASEAN Information Harbor,China-ASEAN Port Cities Cooperation Network,China-ASEAN Technology Transfer Center,ASEAN-China Entrepreneur Association,and ASEAN-China Youth Association,and China-ASEAN Education Training Center,enriching the “Nanning Channel” in China-ASEAN cooperation,and advance the construction of the 21st Century Maritime Silk Road in various fi elds.A series of activities of China-ASEAN international production capacity cooperation,in particular,were successfully held during the 12th CAEXPO in accordance with the Belt and Road Initiative,such as Forum on China-ASEAN Cooperation in Production Capacity,China-ASEAN International Economy and Production Capacity Cooperation Exhibition,Project Matching Program for International Capacity Cooperation and the bilateral conferences,boosting the China-ASEAN cooperation in international production capacity and equipment manufacturing and registering remarkable results.

Win-win Result:Promote Collaboration between Conferences and Exhibitions of 21st Century Maritime Silk Road; second,advance the normalization and professionalization of holding conferences by enhancing the overall plan of forums in such aspects as the invitation of guests of honor,reception,etc; third,achieve the integration of conferences and exhibitions by giving full play to the two platforms.Merchants are scheduled to participate in a variety of forums and activities,and guests attending the forums are invited to visit the exhibitions; and fourth,improve the service level by reinforcing the training before the conferences.Due to the lack of experience in holding professional international forums,the local government sectors as the organizers of forums during the CAEXPO have to be trained by the China-ASEAN Expo Secretariat,the contents of which include determination of topics and agendas,invitation of guests,propaganda,reception,etiquette,services on site,etc.With the concerted efforts of all sectors over the past years,fruitful achievements have been registered in the fields of environmental protection,science and technology,customs,finance,transportation,electric power,logistics,culture,education,publishing,law,and medicine.

As of now,a benign interaction between conferences and exhibitions during the CAEXPO has taken shape.It is absolutely possible that the client relations would be established between participants of the conferences and exhibitions which are well planned and provided with suffi cient preparatory work:Chiefs of Public Security Bureaus,as the main participants,from countries in the region became the major purchasers of unmanned aerial vehicles exhibited by the participating enterprises at the China-ASEAN Police Academic Forum during the 11th CAEXPO,and it was the same with the China-ASEAN Disability Forum during the 12th CAEXPO.

Execution:Plan,Coordinate and Train

In terms of the overall plan of the forums in such aspects as time,site,issue under discussion,guest reception,security,propaganda and conference services,the China-ASEAN Expo Secretariat has been actively committed to exploring effective measures to ensure the effi cient,orderly and smooth performance of various forums:fi rst,highlight China-ASEAN cooperation by strengthening the planning.According to the relevant standards of China-ASEAN Expo Secretariat,the contents of the forums should be closely connected to major cooperation fi elds between the two sides,and aimed at providing services for China-ASEAN cooperation as well as the construction

New Era:Face New Opportunities and Updates

At present,according to the needs of the Belt and Road Initiative,CAEXPO is committed to accelerating the upgrades of its own in five aspects:function,content,capacity,radiation,as well as software and hardware,thus to build it into a service platform for the upgrades of CAFTA,a common platform for multi-tiered communication of China-ASEAN community of common destiny and a core platform for the cooperation under the 21st Century Maritime Silk Road Initiative.The upgraded version of CAEXPO is to further enrich the contents of the forums and form a benign interaction between exhibitions and conferences.

In 2016,we will commemorate the 25th anniversary of the establishment of China-ASEAN dialogue relationship; therefore,efforts will be made to draw on the monumental moment to continue highlighting the theme—jointly building the 21st Century Maritime Silk Road,organize the related commemorative activities well,and promote China-ASEAN friendship and cooperation to a higher level.Moreover,a series of forums and conferences centered on major fields of 21st Century Maritime Silk Road Initiative will be held,so as to further build consensus and facilitate the implementation of more cooperative projects.