On Chinese Media

Southern Metropolis Weekly

Issue No. 27， published on July 28， 2014

Love It or Hate It， English Language Is Inescapable

The popularity of English language learning has opened a new window for the Chinese， and advanced their integration with peoples of the world. The ability to speak and read English has changed many Chinese peoples fate. Meanwhile， English has become a staple on Chinese school curricula and is a main feature of the job market. Love it or hate it， therefore， English language learning in China is inescapable.

The School of Combined Learning， founded in 1862， marked the formal entry of English education into China. The next 100 or more years witnessed ups and downs in English language learning. In 1902， the Qing Dynasty （1644-1911） government promulgated an imperial regulation stipulating English as the main foreign language in primary and middle schools across the country. In 1922， the government of the Republic of China introduced the credit system， in line with American education. Credits for English topped all required subjects at junior and senior high schools， paralleling and sometimes even outweighing Chinese.

English began truly to penetrate Chinese society after the “cultural revolution.” The English language became deeply rooted in the social value appraisal system 30 or more years ago. Consequently， even the finest adjustment at top policy level of English education affects Chinese society as a whole.

Economy & Nation Weekly

Issue No. 15， published on July 21， 2014

Inspections Ensure Policy Implementation

The State Council dispatched eight inspection teams on June 25 to check on implementation of its policies in 27 central government ministries and commissions and 16 local governments. These policies aim to stabilize economic growth， deepen reforms， promote economic restructuring and improve peoples livelihood.

The inspection focused on 19 aspects， ranging from abolishing and delegating administrative examinations and approvals， reform of state-owned enterprises， and supporting real economies to poverty relief and promoting graduate employment.

Different from former inspections， this round required not just self-inspection and onthe-spot inspection but also included inviting third parties to make corresponding evaluations – a move that incentivizes the concerned ministries and local governments to implement national policies more effectively. Reports on these inspections were made at an executive meeting of the State Council presided over by Premier Li Keqiang.

“This round of inspection is bound to generate new policies and measures that will help our country accomplish this years economic and social development tasks and objectives，” a deputy secretary general of the State Council said.

CBN Weekly

Issue No.27， published on July 21， 2014

Instagram App Vanishes

Despite efforts to maintain the lowest possible profile， Facebook Inc.， has aroused public curiosity since leasing space in Beijings CBD last June.

It seems that the company， is attempting to break into the Chinese market. Its popular photosharing app Instagram， however， can no longer be downloaded here.

Since early June， potential Instagram users have been unable to find the app listed in Chinas main third-party Android app stores. Moreover， the marketing departments of several such stores failed to give satisfactory explanations. One PR manager stated： “We have nothing to say and we decline to comment.”Marketing staff from a smaller third-party Android app store told the CBN Weekly that their company had taken the app off its shelves for “security reasons.”

A look downwards from the Beijing Facebook office at the bustling Third Ring Road confirms Chinas tantalizing market potential. Facebook has never relinquished the China market even though its service remains inaccessible in the country.

In Internet companies eyes， China is a bullish market that all would like to enter. But anyone who does is subject to government laws and regulations. No matter where in the world， it is always wise for a business to comply with the relevant countrys laws and regulations.

21st Century Business Review

Issue No. 14， published on July 18， 2014

Revamp Automobile Finance

Mercedes-Benz store employees are busy at the peak automobile sales period promoting a new automobile financial service. However， the attention of most customers is focused on consultation and car purchases rather than brochures on automobile finance.

Since August 2004， when the Regulations on the Administration of Auto Financing Companies came into effect， the domestic automobile sales volume has increased around 300 percent. The rate of auto loans， however， has merely doubled to 17 percent.

Automobile production generates some 30 percent of profits of the industrial chain， while marketing and after-sales services bring profits of about 70 percent， according to a Deloitte report. Auto finance service is the most valuable and dynamic aspect of the automobile industrial value chain， and hence has huge potential in China.

The growth of auto loan services has nevertheless been conservative in China. Actual costs， rather than financial programs promoted through traditional marketing， constitute the crucial factor influencing consumer decisions.

At present， most personal automobile finance programs are based on terminal promotion. Once seriously broached this is without doubt a complicated issue. The point we are trying to make here is that marketing-oriented financial innovations could be more convincingly presented.