Ｐｏｗｅｒ ｏｆ Ｍｅｄｉａ

Ａｌｉｃｅ

Media has been greatly and invariably influ-enced our life in modern times. As early asthe beginning of last century, Walter Lipp-mann, an influential American writer, iour-nalist, and political commentator, held forth his famoustheory of "pseudo-environment" to describe the functionand effect of mass media. Nowadays, Chinese already haveto breathe in the air equipped by media. Fashion of con-sumption is always something related to the trendy media.